MARKETING EFFECTIVENESS WITH PAUL DERVAN OF NATIONAL LOTTERY

Paul is author of Run with Foxes: Make better marketing decisions, a contributor to WARC, the online effectiveness website, and has judged the European Effies Effectiveness Awards.

Prior to The National Lottery, he was the Global Brand Director at Indeed, the world’s largest and fastest growing job site, with over 250 million visitors every month. There, he was tasked with growing the brand in multiple markets, managing a global team of 80 people, and was responsible for investment of hundreds of millions of advertising dollars.

Before that, Paul was with PokerStars, the world’s largest online poker brand, as Creative Director for their Full Tilt brand. He has also worked for Telefonica, where his roles included Brand Director in their Digital Unit in London and Head of Brand for O2 in Ireland.