Some of the attendees at the highly successful day-long workshop on Digital Marketing – Driving Revenue through the Web – run by Rosey Broderick on April 14th at Sandymout Hotel, Dublin.
The workshop was for consultants who wished to understand how to maximise web efforts to drive sales and the full day gave attendees the opportunity to get the key elements of a digital strategy in place. It addressed the key steps to deliver a digital strategy including:
- The fundamentals of digital marketing – planning a campaign; top tactics; goals and messaging; proven tools for Internet marketers.
- Components of search marketing – how search engines work; the difference between organic and paid search; rules of engagement.
- Creating a content plan – using blogs, social networks, partner sites; driving traffic through SEO and pay-per-click; direct email marketing; winning content; testing your site.
- Tracking methods – useful tools and tactics; metrics and measures of success; implementing and evaluating tracking methods.
Pictured (L – R) are Tom Moriarty, IMCA: Lisa Deignan, Lionbridge; Gabrielle Coultry, UDG Healthcare; Ernest Obatitor, Crowne Plaza Hotel; Goutham Krishnamoorthy, Prospectus Strategy Consultants; Brian O’Kane, Oak Tree Press; Ana Claudia de Medeiros Marques, TEC Industrial and Brian Hamilton. Hamilton & Associates.